Step 6 – Start publishing an online newsletter

An online newsletter is essential to your internet success. You simply have to stay in contact with your customers & your visitors and this is why:

  1. Potential customers are constantly shopping

    People are always looking for ways to spend their money. They don’t always realize it, but they are. That’s why banner ads, commercials, and billboards work even though they are being viewed miles away from the business. If you don’t publish a newsletter, you’re missing out on a chance to tap into that human desire.

  2. Customers will forget you

    While the desire for shopping may be permanent, a consumer’s memory is not. Even if they have had a tremendous experience with your business, even if they’ve recommended you to their friends and family, even if you were the only company they ever thought of doing business with, after awhile they will forget you or forget how to get in touch with you.

  3. Customers don’t always make buying decisions immediately

    Another tried and true rule about consumers is that they don’t always decide to buy as soon as they see your website. For example, if you see a commercial for a fast food restaurant right after Thanksgiving dinner, you’re not going to run right out to the drive thru after seeing the commercial. However, the next time you’re hungry, you might remember that commercial and choose to stop in then. So the idea of your newsletter is to continue to maintain a presence in consumers minds so that when they need your product, your business comes to their minds.

  4. Customers rely on name recognition to guide their consumer choices most of the time

    Why do people still buy name brand products over generics even when the price difference is significant and the quality of the products is equitable? Because of name recognition! Consumers respond to names that are familiar whether they are buying a new car, a computer, a lawyer, or ketchup. If you want to succeed, you need to be sure that your targeted audience will know your name when they hear it and will think of your name when they need your product. Your newsletter can make that happen.

    As you can see, it’s very important that you need to stay in contact with your customers and the online newsletter is the best way to do it.

How to manage your newsletter

In order to efficiently collect and maintain the email addresses from your customers and your newsletter subscribers you need a good software program or you can hire a company to do it for you. We use a system that is a combination of both.

You don’t have to load any software on your computer because it runs on the hosts servers. You access the system through the internet.

    Below are some of the features: