Step 4 – Accept online payments

You MUST be able to accept online payments in order to succeed at internet marketing. You could open a merchant account. Your business bank account representative can set one up for you. The quickest way to accept online payments is to use Click Bank and/or Pay Pal

ClickBank is used if you have a product that your customers will download from the internet. Pay Pal is used for products that you will mail to the customer.


is the online distribution center for over 10,000 digital products and services that are delivered entirely over the Internet itself via web pages, files, or email.

    To use ClickBank you must:

  • Agree to sell them access to your digital product.
  • Place a “Buy It At ClickBank” button on your web site.
  • Offer detailed technical support pages for your product at your web site.
    In return they will:

  • Sell real-time access to your digital product.
  • Enable their 100,000 affiliates to promote your product.
  • Enable you to recruit new affiliates to promote your product.
  • Provide you and all affiliates with real-time sales reporting.
  • Send you and all affiliates a paycheck twice each month.

ClickBank customers can pay by Visa, Mastercard, American Express, Discover, Eurocard, Bravo, Visa Debit, Mastercard Debit, or Novus. Customers in the US can also pay by online check.

You can set the suggested retail price for your product. Each time we sell your product, we pay you (and the affiliate, if any) that retail price less $1 + 7.5%. ClickBank has a one-time $49.95 activation fee, and no monthly fees.

As you see ClickBank can deliver your downloadable product, process your customer payments and deposit the sales into your bank account. It only takes about an hour to get everything set up.


Founded in 1998, PayPal, an eBay Company, enables any individual or business with an email address to securely, easily and quickly send and receive payments online. PayPal’s service builds on the existing financial infrastructure of bank accounts and credit cards and utilizes the world’s most advanced proprietary fraud prevention systems to create a safe, global, real-time payment solution.

PayPal has quickly become a global leader in online payment solutions with over 30 million account members worldwide. Available in 38 countries around the world, buyers and sellers on eBay, online retailers and businesses, as well as traditional offline businesses are transacting with PayPal.

If you have a product you will mail to your customers, PayPal will allow you to accept credit card transactions within 48 hours of signing up.